Is your business using its wesite as an online brochure? Using your website as an online brochure for marketing is losing money and potentiall should give your competotors the advantage they need to put you out of buisness!

Leveraging Influence add Value to your business

The one advantage you have... The website developers used by your competition are doing what you are doing.  They are using offline Methods-Traditional Marketing Approaches = to Market Online.

Traditional advertising is increasingly perceived as an expensive and non-productive exercise. The obvious expense is coupled with a loss of market share to competitors.

Such marketing could only imperfectly analyze competitor strategies and success, often never knowing with certainty competitor changes in approach/pricing or effectiveness.

Traditional advertising admits to greater and greater irrelevance, commercially  and its methods DO NOT work well on the Internet.

The Internet originally evolved as means of getting past the guesswork, expense, slowness, control, inefficiency and interruption-based media of the conventional advertising/marketing so many of us grew up in.

Internet marketing avoids “guesswork” to gain dominance in market share through search engine keyworded marketing, testing (which is done with greater ease), Social media marketing, email marketing, and video online marketing, and many others (we teach/use about 30 methods).

Traditional advertising USED ON THE INTERNET accounts for the failure of as many as 90% of all Websites used commercially. The methods used online include these consistency failure-creating practices:

1. Spamming: Now infamous for its abuse with email (and illegal), spamming was a carry-over from the old traditional methods of interruption marketing where advertisers "burst upon your attention" without you asking for their ads (commercials on radio, TV, etc.)

2. Using your website as an online brochure: In other words, you give people the URL and they go there. This too is an approach from traditional brochure distribution and pass outs, except the "brochure' is the website and people must take the effort to actually go there. Very inefficient.

3. "Putting up an attractive website" without tested keyword data, but still expecting online searchers to find it. This is nothing more than the old "billboard" approach. Put up a billboard and expect drive by motorists to see it; Put up a website and expect "drive by" searchers to see it. Except online, your "billboard" isn't one at all; it is a file which needs to be Called up through search.

4. Interruption marketing: Any method of advertising dependent upon contacting "leads" that did not first volunteer for your offer specifically (which is the reason evern purchased leads are not as effective as "leads" you develop from the Net for your business specifically.
In contrast, Internet commercial research can tell quickly…
  1. How heavy the competition presence is in a given market
  2. How large the consumer base really is
  3. How to budget for campaigns effectively, and
  4. How to measure quickly what consumers want, test to see how much they are willing to pay and how demand may vary for a given product, service or message.
Traditional advertising meant “spamming” people with a message (TV, Radio) “not requested” thereby “interrupting” people to get their attention. Commercials were such examples of "interruption marketing." Many have taken this approach to the Web, and it doesn't work. In fact, it is resented. Internet marketing brings specifically targeted clientele to a website through about 30 online methods we teach.
Business has experienced massive “injections” of money only to find that “traditional advertising” is expensive and difficult to test effectively.

For example, having a directory listing can be a massive “upfront” cost… with increasingly less competitive advantage.
Through quick testing and tracking procedures electronically, companies know daily which pages are “pulling”, which ads are succeeding, which “call to action” is performing … very frugally.

(If it isn’t comparatively inexpensive, something’s wrong.)
Traditional advertising has transferred its approach to company websites, making them merely “online brochures”.

But, weren’t you expecting the Internet to produce customers from the myriads of Internet users?
 A&D emphasizes the proprietary “Training” of your website pages, transforming each page from being a mere website “page” into a “Trained” virtual Sales Representative (TvSR).
Traditional advertising campaigns had limited life. Also, such advertising usually committed a business to ads which couldn’t change readily,
  1. Internet ads aren't paid “stationary ads”. They can be changed at any time, as often as the need arises (often several times a day, if desirable)
  2. They can be paused or deleted if need arises.
  3. They can be changed to meet changing events and market conditions,
  4. They have the flexibility to meet the market as it develops, even according to the weather or current events.
  5. You aren't “stuck” with an ad layout.
Internet marketing is designed to regularly achieve long-term presence in strategically placed positions throughout the Internet.
Article marketing, blogging, website TvSR, ezine/online newsletter marketing, Email marketing, in-house development of email clientele, autoresponder marketing, are just a few of over 30 methods we teach or use for such marketing.

As such, clientele who have requested your information can now be consistently contacted for follow up exposure to your services and products.
Traditional advertising emphasizedcreativity” and/or “sensationalized ad presence” as key elements in ad or “branding” campaigns. Internet marketing stresses positioning in places easily found by your target market and delivering the right (useful) content at just the precise moment your clients want it.
Traditional advertising meant companies needed significant news before they used expensive Press Releases, which usually got ink only through media reporters and editors Internet Marketing uses podcasting, blogs, news releases to millions of potential consumers as well as media directly, e-books, white papers, and other methods to communicate directly with buyers in ways they appreciate.
Traditional marketing married companies to choices of market penetration. They consumed large expenditures moving in and out of national, local and regional markets. Internet marketing can target local, regional and national markets, without significant cost differentials. Internet marketing can utilize national and regional marketing to reinforce local market presence and name (brand) recognition.


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